What is HTTPS, and how can it impact your search rankings? See what Google has to say and what you need to know for your SEO strategy.
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.
More than a nice-to-have addition to a website, HTTPS encryption plays an important role in search rankings.
HTTPS makes websites safer for users to visit, and that added layer of security is highly valued by Google.
If there’s any question whether HTTPS is a ranking factor, this chapter will clear everything up.
Here’s what you need to know about HTTPS and its relation to search.
The Claim: HTTPS Is A Ranking Factor
When a website is encrypted with HTTPS it’s said to receive a boost in search rankings over HTTP sites.
One of the bases for this claim is Google rewards websites that provide a good user experience, and enhanced security is a way to make sites better for users.
This claim also stems from the fact that Google’s Chrome browser displays a warning before users visit non-HTTPS websites. The warning is enough to make even the most non-SEO savvy individual recognize that Google treats HTTPS differently.
Further, there are claims regarding the strength of the HTTPS ranking signal that can vary from one extreme to another.
We’ll address all these claims in the next section and get to the truth with evidence from...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/https/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
