A website is one of the main selling tools of any business, especially if you sell exclusively online. Here, it is crucial to evaluate incoming traffic and user experience with products and interface continuously, constantly improve the technology you use, strictly observe SEO, and do many more things. It is impossible to increase the conversion rate or conduct A/B testing on the website without analytics! That is why you need special services and platforms.
The Alex Reinhardt Academy has gathered for you only the best and most versatile of them, ideally suited for both small and large businesses. The founder of his own online business training platform, Alex Reinhardt, is a businessman himself – his staff and the Academy experts actively use the selected platforms. Try them out too! What’s more, they are all extremely low-cost or even free of charge.
1. Google Analytics
The most famous, free and up-to-date web analytics service that deservedly tops all the rankings! Its functionality is enormous. For example, it allows you to:
- set up filters for incoming information;
- personalise customer segments;
- analyse individual traffic flows;
- monitor page statistics and visualise user interactions with it;
- check website speed;
- analyse conversion rates and the sales funnel;
- analyse the impact of social media marketing on the website;
- optimise advertising, etc.
Google Analytics gives access to almost all the most important information that a business person or marketer needs to...
Read Full Story: https://techpoint.africa/2021/12/06/top-5-web-analytics-services-from-alex-reinhardt-academy/
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