Alexa.com doesn’t land you on Amazon’s inafmous Alexa voice recognition ecosystem. Instead, it goes to a little-known service (albeit one still owned by Amazon) that, for a long time, was the go-to resource for everyone involved with search engine optimization (SEO), the art of trying to get your site to rank on search engines, first the likes of Yahoo!, then Altavista/Hotbot/Lycos/AskJeeves, then ultimately on Google.
Now, a post on the Alexa.com website has announced the service is no longer accepting new subscriptions and customers with an existing account will only have access to their data until May 1, 2022 - after which the service will no longer be active.
Alexa Internet was founded in 1996 and was one of the first acquisitions made by an up-and-coming ecommerce company called Amazon in 1999. Alexa ranks websites and was for generations of SEO practitioners, the first port of call for “content research, competitive analysis, keyword research”.
Before Domain Authority (DA) and Page Rank (PR), websites had an Alexa Ranking and to be in the top 1000 was a badge of honor for webmasters.
What’s next for Alexa.com?
"Twenty-five years ago, we founded Alexa Internet," the site's blog psot read. "After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."
Amazon...
Read Full Story: https://www.techradar.com/news/amazon-kills-off-alexa-and-its-the-right-thing-to-do
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