Cloudinary, the media experience platform for many of the world’s top brands, announced that Hunter Fan Company, the leading manufacturer of ceiling fans, has integrated Cloudinary’s award-winning Media Optimizer and Digital Asset Management (DAM) solutions into their marketing and technology platform. Using both products in tandem optimizes all of Hunter’s online content and centralizes their visual assets in a single, highly accessible digital repository.
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“Hunter’s commitment to its customers and to delivering a visual-first shopping experience set them apart. We’re thrilled that our solutions will play a key role in enabling them to drive their business forward in today’s visual economy.”
For more than 135 years, Hunter has been helping customers make every space a better place with its innovative fan technology. Accelerated by the pandemic, Hunter customers continued to turn online for their shopping needs, a shift which led the brand to Cloudinary to ensure a visually engaging online shopping experience, as well as improve SEO in light of Google’s Core Web Vitals – a set of metrics that influence search engine result rankings – and the overall performance of their site across all devices and touchpoints.
When page load time increases from just one second to three, the probability that a user will bounce increases by 32%. With Cloudinary’s no-code Media Optimizer solution,...
Read Full Story: https://martechseries.com/content/digi-asset-mgmt/hunter-fan-company-selects-cloudinary-to-deliver-optimal-visual-first-customer-experience/
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