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Ordered and unordered lists are commonly used in web content to present related items, step-by-step instructions, etc. in an organized way.
Using the <ul> element with <li> child elements creates an unordered list that is typically displayed as a bullet list. The <ol> element and <li> children display a numbered list.
Lists can help you organize the text and numerical information on your webpage.
But can they help you rank higher in Google Search results?
The Claim: Ordered Or Unordered HTML Lists As A Ranking Factor
In order for HTML lists to be a direct ranking factor, adding them to your page and how you use them would have to be weighted within the Google search ranking algorithm.
We know that some HTML elements are, such as heading tags. So what about lists?
That would mean that adding this:
<ul> <li>Berries</li> <li>Whipped cream <ul> <li>Heavy cream</li> <li>Sugar</li> </ul> </li> </ul>
To make this appear:
…would help you rank higher for berries and whipped cream – and, to an arguably lesser extent, heavy cream and sugar – in Google results.
The Evidence For HTML Lists As A Ranking Factor
A 2010 Google patent analyzed by Bill Slawski shortly after...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/html-lists/
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