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Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
This update is part of a series of changes to image extensions, which also includes the ability to display them in desktop ads.
Here’s an overview of all the updates to image extensions and how they can help your business.
Create Google Ads Image Extensions With Stock Photos
Google is making it easier to utilize image extensions by offering a searchable library of stock photos that are free to use in ads.
This change is rolling out in response to feedback that sourcing unique visuals is a challenge for many people who wish to enhance their ads with image extensions.
Now, when asked to choose an visual for an image extension, you can select the “Stock Images” option.
After finding a photo you’d like to use, you can crop it to a square or landscape format before applying it to your extension.
As a best practice, Google recommends using at least three relevant visuals in image extensions.
Image Extensions Now Shown In Desktop Ads
In the next few weeks, Google will begin showing image extensions in desktop ads.
Previously, image extensions were exclusive to mobile ads.
If you’re already using image extensions with your Google Ads, there’s nothing further you need to do...
Read Full Story: https://www.searchenginejournal.com/google-ads-allows-stock-photos-for-image-extensions/429899/
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