Town officials on Tuesday will meet to consider recommendations on allocating more than $2 million in American Rescue Plan Act funds, including $60,000 for a little-known marketing effort launched three years ago.
The “Live New Canaan” initiative, launched by a Darien-based marketing company hired by the Board of Realtors, appears to include a website promoting the town, as well as social media channels and email campaigns.
Though the effort’s website appears to garner little traffic and its marketing campaigns have had low open and click-thru rates (more below), “Live New Canaan” has become “sort of the go-to resource now for just knowing what is happening and what is going on,” according to Tucker Murphy, a staffer in First Selectman Kevin Moynihan’s office.
“They’re constantly getting content from us, from the Chamber, from anywhere that they can get it,” Murphy told members of the Board of Selectmen at their Nov. 30 meeting.
It wasn’t clear what content Murphy referred to. For example, the website’s “News” section has had nine total posts since Nov. 1—eight event listings and a Daylight Savings reminder. At the top of the section is a “pinned” post from April 2020.
The selectmen, in voting 3-0 in favor of the overall recommendations (see table at the bottom of this article), did not ask for data. In response to NewCanaanite.com‘s request for data, the town forwarded a presentation deck from a Sept. 30 meeting of the town’s “Tourism and Economic Development Advisory...
Read Full Story: https://newcanaanite.com/arpa-funds-selectmen-recommend-giving-darien-company-60000-for-marketing-5181963
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