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Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller.
This is stated during the Google Search Central SEO office-hours hangout recorded on December 10.
Brian Harnish joined the livestream to ask Mueller a followup question regarding a comment he made on Reddit about website authority.
Mueller said it’s hard to call a site authoritative after publishing 30 articles on a particular subject.
With that being the case, Harnish asks how Google views single page websites.
This leads to Mueller adding more context to the statement he made on Reddit, saying it’s not necessary for every website to position themselves as an authority.
Read Mueller’s full response in the section below.
Google’s John Mueller On Website Authority
As far as single page websites go, Mueller says it’s possible to make good ones.
His comment about needing more than 30 pages to be seen as an authority was in reference to critical, high-level subjects.
For example, a website can’t just publish 30 articles about a medical condition and be viewed as having the same authority as a doctor.
Mueller states:
“I think you can make good one-page sites. So from that point of view I’m not too worried about that.
I think...
Read Full Story: https://www.searchenginejournal.com/google-you-dont-need-to-be-an-authority-to-rank/429921/
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