Keyword Density: Is It A Google Ranking Factor? - Search Engine Journal

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Keyword density has long been thought of as a ranking factor.

Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google.

Why is it so highly regarded?

We know keywords are important to Google. It’s difficult to rank content for a specific term when the words don’t appear in the on-page text.

Some SEO tool companies help add to this belief that there’s an ideal ratio of keywords to copy that will maximize the chances of earning high rankings.

It’s time to examine the evidence behind the claims that keyword density is a ranking factor.

The Claim: Keyword Density Is A Ranking Factor

First things first, what exactly is keyword density?

Keyword density refers to the number of times a term or phrase appears in relation to the amount of text on the page.

It’s calculated by dividing the number of keywords by the total number of words on the page and multiplying by 100.

For example, if a keyword is used 26 times in a 1,000-word article, then it has a keyword density of 2.6%.

There are various claims around the “best” keyword density to aim for. You may hear 2%, or 5%, or even as high as 10%.

So why do people believe keyword density is a ranking factor?

Unlike other ranking factor myths, this one is based in fact – keyword...

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