KARACHI:
With the e-commerce segment of Pakistan growing by leaps and bounds, enterprises are now looking to capitalise and excel in other similar areas.
In this regard, a local startup has decided to step up and tap q-commerce (quick commerce) for the first time in Pakistan.
The Karachi-based startup Krave Mart has already succeeded in luring the interest of investors as the company announced pre-seed funding of around $6 million.
Talking to The Express Tribune, Krave Mart CEO Kassim Shroff underlined that the e-commerce market of Pakistan was growing rapidly and in the next three to four years, q-commerce segment would flourish as well.
“Our goal is to become the leader in this division,” he remarked.
The aim to be a pioneer in q-commerce by delivering products within 10 minutes seems pretty difficult considering the infrastructure and traffic constraints, he said.
The startup is eyeing to meet the expectations of tech-savvy people, the CEO said, adding that the customers “are response-driven and prefer instant deliveries”.
Giving details about the mechanism, the CEO highlighted that the enterprise would be setting up dark stores – storage locations dedicated to rapid online order fulfillment – in different areas of the city.
A dark store in one area would not deliver orders to another area which would shorten the delivery time, he said.
Regarding the radius, he mentioned that a dark store would cover an area of 2.5 kilometers, which would enable the deliveries within...
Read Full Story: https://tribune.com.pk/story/2334079/q-commerce-enters-pakistan
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
