Is a domain name just a word used for a website? Can a domain name really make or break a business?
No, a domain is not just any word. And yes, it can make or break your business.
When starting a business, it is crucial to build a website that will effectively convey your brand to your customer. Specifically, that means you must buy a domain name that compliments your company. With your domain name, you build an online presence that helps your business gain credibility, increase site traffic, boost SEO, aid with branding and so much more.
Put simply – in our digital world, your business needs a domain name. Use our tips and we guarantee you will make, not break, your business.
Let’s Choose A Domain Name
The first thing to know about choosing a domain – when to acquire it. Although you could choose to wait to buy a domain name and build your business website later, we would advise you not to. Choosing your domain name early on in the process of business building, you can ensure the domain is available and that it matches your business! If you wait to choose a domain name and the name is no longer available – you will have to make the decision to settle for a different name, pay to acquire the domain or rebrand.
If you decided to acquire your domain from the get go, here are our tips to choosing the perfect domain for your business:
1. Choose a Brandable Domain
Domains are a key part of building your brand. Make this easy by choosing a domain that is easily brandable!
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