Google has confirmed that it ran a local search ranking update between November 30th and December 8th — it is calling the November 2021 local search update. Google said this update was about “rebalancing of various factors we consider in generating local search results.”
Why we care. You may have noticed significant local ranking changes in the Google Maps and local pack results. This, along with the new local interface update, may have resulted in traffic changes to your business or client businesses.
So we now have confirmation from Google that there was both a major user interface change to the local pack results and a local ranking update around the same time.
The confirmation. Google confirmed this via Twitter:
Local SEOs called it. Yes, the local SEO community saw this and I believe that is why Google has confirmed it after the fact. I wrote a story about the local fluctuations recently, and we asked Google to confirm it after the story and now Google decided to confirm it, two weeks after it started to roll out and a week after it finished rolling out.
Here is Danny Sullivan of Google first saying he has nothing to confirm yet, and then confirming it later.
Timing. Keep in mind the timing: Not only is this right before the holidays, which we wrote about before, but we also had a November 2021 core update finish rolling out on November 30th and a December product reviews update start to roll out December 1st.
More on Google updates
Other Google updates this year....
Read Full Story: https://searchengineland.com/google-also-had-a-local-search-update-from-november-30-through-december-8-377481
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