Despite the rapid growth of their market, cannabis providers have a limited arsenal when it comes to online promotion. Google does not allow advertising of cannabis or any related services, so PPC is out of the question. Fortunately, there are plenty of SEO strategies to boost visibility even in this highly censored industry. Discover the best tips for driving organic traffic in 2022.
SEO in the cannabis field requires a special type of expertise. Professional dispensary SEO services are helping sites rank on the first page on Google on a number of keywords. Experts navigate the complicated legal landscape and help their clients succeed through high-quality content and white-hat strategies.
How SEO Works
So, what is search engine optimization all about? Websites cannot promote themselves. Cannabis providers may not use paid ads, but they can forge ahead through wise optimization. This concerns technical aspects of their sites, content, and link-building strategies. SEO is always a complex endeavor.
When users search for cannabis, CBD, marijuana, or any other related products or services, they enter keywords into a search engine. If your website ranks well for these words, you may end up on the first page of the Google results. The higher you rise — the more users will click on your link, visit your catalog, and potentially buy from you.
The premise is quite simple, but the factors contributing to ranking are diverse. A professional agency knows all the ins and outs of...
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