EasyFresh Technologies – an agri-tech supply chain startup within just 3 months of operations, has sourced an unprecedented 1,000 tons of fresh vegetables and fruits from farmers and delivered them directly to retailers.
The startup, through innovative tech and lean supply chain processes, connects farmers with fruit and vegetable shop-owners. The fruits and vegetables supply chain is dominated by middlemen. Their monopoly of controlling the prices and the overall supply & demand has resulted in farmers not getting a fair price for their produce. This constant exploitation has left them with little to no financial stability.
On the other hand, the retailers suffer as they don’t receive quality fruits and vegetables timely and consistently. By eliminating the middlemen’s cut EasyFresh has helped increase the profits of both farmers and retailers.
As far as the impact is concerned, the startup has already onboarded 1000+ retailers, created 100+ direct jobs, and extended its operations from Islamabad to Karachi. It has empowered farmers in far-flung areas including Gilgit Baltistan, Mastung Balochistan, KP, Sindh, and Punjab.
Muhammad Mustafa, the CEO stated,
“We are very happy and grateful for the overwhelming response that we have received from both farmers and the retailers. It shows the huge opportunity that we have in this $20 billion agriculture sector of Pakistan. We look forward to continuing with this momentum and creating a positive social and economic impact in...
Read Full Story: https://www.techjuice.pk/with-over-1000-tons-of-produce-delivered-in-first-3-months-easyfresh-is-on-its-way-to-disrupt-the-agri-supply-chain-in-pakistan/
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