Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership, industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. The benefits of blogging are plenty, but when looking at what means the most for marketing, these five benefits stand out.
Blogging Benefit #1: Increases the Number of Inbound Links to Your Website
Search ranking algorithms can be intimidating and difficult to navigate. Google, or other search engines, often look for a variety of things in your website, content and meta information to determine where you should rank for a certain keyword or key phrase. But, consistent blogging efforts, can increase the number of inbound links to your domain, particularly those from top-tier websites. The more content you have on your website, the more opportunities others have to find and link to it. Inbound links are important as they contribute to link authority, which shows your website and content are trustworthy.
Blogging Benefit #2: Improves Search Engine Rankings with Keyword Optimization
Since blogging introduces new, fresh content to your site regularly, this signals to Google and other search engines that your website...
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