Get your digital marketing rolling
By Dan MacDonald
As a busy tire dealer, you have a ton of priorities pulling you in many different directions. You need to optimize your inventory; keep your dealership properly staffed, which is a big challenge; stay up with industry trends; take care of your customers and so much more.
It’s a lot and you might ask, “Who has time for digital marketing?” Well, simply put, you must find time.
If you’re not investing time and resources in digital marketing, you are falling behind your competitors and losing out on a ton of customers who may be looking for you online. In effect, without a digital presence, you’re invisible.
Consider this: Google processes more than 3.5 billion internet searches per day and has 92.18 percent of search engine market share. For many consumers looking to buy a product or service, Google is the first place they go.
All of this points to the fact that if you’re not showing up in Google searches, you are missing out on a lot of potential new business. If you are showing up in Google searches, but if your website is tired and dated, that’s probably not going to attract a new customer to your door. It all fits together.
To have a winning digital strategy, you need to have a great website, a strong Google presence and you must effectively leverage social media channels and advertising to proactively put your message in front of customers who are actively looking to buy tires or automotive service.
The digital stool...
Read Full Story: https://www.moderntiredealer.com/articles/32843-making-digital-doable-for-your-dealership
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