This year, Google rolled out an unusually high number of updates. As a matter of fact, the company released a local search update as we conducted interviews for this article. Google updates can be frustrating for brands and businesses because they might negatively impact their visibility, ceding rankings to competitors and impacting traffic and/or revenue.
The heightened frequency of updates this year may intensify that experience, which means that SEOs might also be under more pressure to identify issues and implement solutions. But, there are many types of SEOs working across different verticals as well as at agencies and in-house, and their respective experiences vary.
To provide a comprehensive picture of what it’s like to work in this environment, five SEOs have shared how their workload changes after updates rollout, how their clients might respond, along with how this year’s updates have changed their work-life balance and career outlook.
How a site performs after an update influences the work ahead
Algorithm updates are inevitable and the days and weeks following one can be thrilling when the hard work pays off, or potentially devastating if rankings suddenly tank. The high-stakes nature of these updates means that, after the dust settles, workloads can vary greatly from brand to brand and SEO to SEO.
“We’re definitely busier after an algorithm update,” said Chris Long, VP of marketing at Go Fish Digital. “We need to communicate that information to the client and...
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