SAN DIEGO, Dec. 20, 2021 /PRNewswire-PRWeb/ -- According to Rio SEO research, last month's national consumer search behavior trends revealed a significant YoY increase in local search listings traffic and conversion metrics in both the retail and hospitality industries.
According to TSA checkpoint travel numbers, there was a significant increase in airline travelers during November 2021 compared to November 2020. Increased travel led to consumers booking hotels, reinforcing Rio SEO's findings.
"Consumers are becoming increasingly confident and comfortable with activities like in-store shopping and traveling, and we're seeing a direct correlation with their local search behaviors," said Ryan Weber, director of client success, Rio SEO. "With travel increasing, it is important for hospitality brands to create an interactive, 5-star customer experience. Having options for touchless check-ins, enhanced sanitization procedures, and seamless communication is key to increasing conversions."
Hotels saw a 58% increase in total Google Business Profile searches, a 41% increase in website conversions and an 87% increase in clicks for directions YoY. Additionally, retail saw a 12% increase in total searches, a 6% increase in website conversions and a 21% increase in clicks for directions.
The future looks strong for other industries, as well.
Service businesses, finance, sit-down restaurants, quick-service restaurants, retail, hotel, healthcare and multi-family residential organizations...
Read Full Story: https://www.kilgorenewsherald.com/retail-and-hotel-google-business-profile-conversions-are-up-yoy-according-to-new-rio-seo/article_08e7d39e-0743-58f0-b008-07f9ce29816b.html
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