Your Local Marketing Guide: Reach Customers in Your Area - G2

Marketing locally is very different from reaching a global audience.

There are many good digital marketing guides, but they don't always apply to local businesses. The key to local marketing is reaching the right people and cutting through the tight competition.

The good news is that local marketing is pretty straightforward. You just need to know which marketing channels and strategies have the greatest impact on the relevant customers.

What is local marketing?

Local marketing is about reaching a specific community within a particular area. The main idea is that your campaigns are limited to a physical radius.

You’re not trying to reach huge global audiences with local marketing. Instead, your goal is to make your campaigns visible only to a well-defined target group.

Who is local marketing meant for?

Local marketing is for any business with a physical restriction on their customers. This applies to any brick-and-mortar business or business serving a specific community.

Examples of local businesses are restaurants, retail stores, plumbers, dentists, or other local service providers. Local marketing can also apply to e-commerce stores that only serve certain delivery areas.

Local marketing vs. global marketing

Local marketing focuses on one area, while global marketing has no audience restrictions. Different marketing approaches apply to different companies when attracting these audiences.

Instead of thinking big, think small and highly targeted. Local marketing is about...

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