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Monday, November 25, 2024

Pakistan’s Tazah closes $6.5 million pre-seed for its B2B fresh produce marketplace - MENAbytes

Last updated Tuesday, December 21, 2021 14:10 ET

Lahore-headquartered business-to-business fresh produce marketplace Tazah has raised $4.5 million in fresh funds (in an extension of its pre-seed) to close its $6.5 million in what it said is the largest pre-seed round of Pakistan. The latest tranche of the round was co-led by Pakistan-based Fatima Gobi Ventures and Ankur Nagpal’s Vibe Capital.
The investment also includes participation from UAE’s Shorooq Partners and Nuwa Capital (marking their first investment in Pakistan), Russia’s Ru-net, US-based Alter Global, Julian.Capital, Kinnow Capital, Early Grey Capital, K3 Fund, and some angel investors including Sahil Bloom, Siqi Chen, Matt Brezina, among others. Tazah had raised $2 million just two months ago in a round led by Global Founders Capital and Zayn Capital. Both of them have also invested in the latest deal along with some other existing investors including i2i Ventures.
Founded earlier this year by former Careem (Pakistan) executives Abrar Bajwah and Mohsin Zaka, Tazah aims to build a suite of products that would solve inefficiencies in the food and agri supply chain of Pakistan, and improve the lives of all the stakeholders, esp. farmers. It has started with a marketplace that enables businesses, mainly micro retailers (street vendors) to procure fresh produce. The agritech startup sources the produce directly from farmers, sorts and grades it at its warehouses, and then ships it to the street vendors.
Launched just four months ago, Tazah claims to have grown to...



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