Buick is a brand that hasn't exactly popped off over the last few years, at least in the West. The company has been building some serious market share in China, while shifting some decent numbers of compact and mid-sized SUVs in the US. The company has recently just filed a trademark in Canada for the name Electra, suggesting the company may have some electric plans in its near future.
As noted on the Rivian Owners Forum, Buick also debuted a concept by that very name at the Shanghai Auto Show in late 2020. The electric crossover was said to offer a "sneak peek at Buick's vision for a new intelligent electric future." Departing heavily from the Buick Electra land yachts of the mid-20th century, instead, the concept showed off a daring, futuristic design. It looks almost like some kind of high-riding sedan, with the stance of an SUV paired with a lower, sleeker greenhouse than usual.
The Electra concept is said to be powered by GM's Ultium battery technology, providing high energy density, lower cost, and better packaging. The nickel-manganese-cobalt and aluminum (NMCA) chemistry cuts down on expensive cobalt content by around 70%. GM will naturally be hoping that the technology, as used in the new Hummer EV, won't face the same issues as the batteries it has previously sourced from LG.
The design of the concept is very conceptual, so to speak; the butterfly doors alone suggest its far from a production-ready model. However, it suggests that Buick may be testing the waters...
Read Full Story: https://www.thedrive.com/tech/43639/buick-electra-trademark-hints-at-new-ev-with-a-throwback-name
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
