In the digital-driven world, applications dominate the landscape. Right from the alarms that wake us up in the morning, to our grocery shopping, cab bookings, and OTT platforms for entertainment; apps rule not only our smartphones but our lives as well!While building an app can be a challenging journey, publishing and marketing it is a rollercoaster ride altogether. Various aspects and guidelines are to be considered before we actually take the leap of launching the app in the market.
The ultimate guide to app monetizing
Ranging from the goal behind launching the app, associating with the right demand partner, to adopting the appropriate user acquisition and monetization strategies;the app publisher needs to consider various parameters.
Once the app has been published, the next important step is to market it effectively and drive revenues. Here we have enlisted the ultimate guide that will ensure the app marketing is streamlined and in-app ad revenues can be garnered easily-
User acquisition
The workability and success of any app lie in its user base and engagement. Hence, it is imperative that once we have published an app,we have the appropriate user acquisition strategies to build a highly growing and engaging user base for our application. There are two routes to attain this goal- organic and paid.
Organic user acquisition by App Store Optimization (ASO)
ASO is an integral part of the app marketing and growth process.This approach helps improve the...
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