According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge.
2021 LinkedIn research shows that the top three in-demand marketing roles are digital marketing specialists, digital account executives, and social media managers. But some businesses struggle with knowing which roles to hire for and when it's the right time to add to the team.
To help with this, we've compiled a list of the top marketing roles brands are investing in today.
Challenges Marketers are Facing
According to 2021 HubSpot Blog Research, the biggest challenge marketers face is training their team.
Large organizations often have the infrastructure set in place to ensure both managers and new employees have a smooth onboarding and training process which can last a few weeks to several months. Newer, smaller businesses can struggle in this aspect.
Training doesn't only happen when an employee starts the job. In an ideal world, training happens at a regular interval based on business and/or team needs. However, that's not always the case.
A recent study showed that 11% of UK workers say they've never received formal workplace training while 30% say they haven't done it in the last five years. This can lead to larger issues relating to performance, career development, and job satisfaction.
Another challenge 28% of...
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