In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience update), new search results page features like continuous scrolling and countless other updates that could potentially affect visibility for their brands — all while operating amid the second year of the COVID pandemic.
From core updates and title change fiascos to improved shopping options and new ways of tracking data, this year was full of surprises. Here’s our look back at the most impactful SEO news, tactics and tools of 2021.
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Google algorithm updates
Core updates. Google released three major core updates — one in June, one in July and one in November. The first caused a lot of search volatility, with tools like MozCast reaching a temperature of 107.3F on June 3. The July update continued this spike until it all died down around July 12.
On November 17, Google announced a third, somewhat surprising core update, just days before the Thanksgiving holiday, Black Friday and Cyber Monday. According to many tracking tools, this update had higher volatility than June and July’s. Due to the speedy rollout and widespread ranking shifts, many SEOs rightfully wondered why Google chose this time of year to release such a large update.
Page title rewrites. Of all the algorithm updates from this past year, the changes to Google’s page title rewrites in the search engine results pages...
Read Full Story: https://searchengineland.com/seo-2021-year-in-review-endless-updates-title-rewrites-gmb-becomes-gbp-and-more-377444
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