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Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers.
A number of tips are shared in the second episode of Google’s SEO & Devs web series on YouTube, which is dedicated to the topic of SEO audits.
Bartosz Goralewicz, CEO of Onely, joins Splitt to provide recommendations on what works best, based on first-hand experience between his team and his clients.
This episode is worth listening to in full, as you’re certain to learn something that will improve your working relationship with developers and stakeholders.
Here’s just a sample of what’s included in the 30+ minute video.
Ditch The PDF Reports
Splitt recommends replacing PDF reports with more efficient forms of communication.
The issue with delivering SEO audits via PDF report is they often state what’s wrong with a site without saying what needs to be done to fix it.
Another problem with these reports is they’re not always aligned with the goals of the website.
Splitt elaborates on this with an example from his days of working as a developer:
“I remember being a developer. I had so many different things on my plate already and then, out of the blue, in the middle of a sprint, someone from the SEO department descended upon me and said: ‘Martin, here is a PDF with all the...
Read Full Story: https://www.searchenginejournal.com/improve-seo-audits/431382/
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