How to Properly Use SEO Analysis of Your Business to Boost Your Traffic - Entrepreneur

There are many different ways you can boost organic traffic to your website.

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Let’s talk about SEO techniques.

Google is constantly developing new methods of analyzing web pages. Don’t forget that Google is a company that needs to make money, and it achieves this goal by getting better and better at answering queries within the SERP. Unfortunately, the SERPs are changing quite often.

Of course, this does make things harder on the people who rely on Google’s organic search traffic. Positive changes for Google do not equal positive changes for marketers. So, what do we do? We need to adapt.

There are many different techniques to boost organic traffic to your website. Here are six you should keep in mind when working to optimize your website.

1. Improving user experience across the website

While this tip seems incredibly basic, many web admins forget how necessary the user experience is to their success. Remember that if your website looks amateurish, poorly designed or straight out doesn’t work as intended, people will simply return to search results and click on a different link — and the SERPs will remember that. The fewer people “bounce” from your website, the higher the chance of a high ranking on the search results.

So, always try to make content easy to interpret and valuable. This includes any sort of media you upload to your website. When it comes to written content, use shorter paragraphs and mix the...

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