Shopping in Pakistan has seen some drastic changes in the last decade or so. With numerous success stories emerging in the form of local brands of all sizes, e-commerce and now even q-commerce growing rapidly, consumers now have a wide range of options to choose from. As a nation, Pakistanis are known to be price-sensitive and constantly seeking better value for their money. Identifying this gap, Savyour, Pakistan’s first integrated savings and rewards platform was born last year.
The Karachi-based fintech was founded by Umair Gadit and Saad Gadit, both of whom have extensive experience as entrepreneurs and serve as Directors for Disrupt.com, a global group of tech companies.
“Both Saad and myself have been working in tech since the last 12 years, and have established over seven international tech businesses collectively. Back home, the one major problem we identified is that there is room for a lot of improvement in the overall commerce experience despite Pakistan being one of the fastest growing markets. The first observation we had is that our retail sector is heavily dominated by SMEs, and even though social media has helped many businesses establish their online presence and reach out to a wider audience, it is a medium that still requires heavy budgets and talent which is not easily available. Not every business can afford that, hence their growth is limited. This is where Savyour comes in.
What we are trying to do here is build an ecosystem that is beneficial to...
Read Full Story: https://www.samaa.tv/money/2021/12/how-savyour-is-transforming-the-shopping-experience-in-pakistan/
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