Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.
But the smooth sailing has gotten rough since privacy patrol rolled into town (aka Apple iOS 15 and macOS Monterey) in September. With these latest privacy-first updates, there are a number of common email marketing tactics that have become ineffective and could even hurt your performance.
The thing is, it’s not clear what those tactics are, because you can still do them—it’s just that you will have inaccurate data to both carry out and measure the success of the strategy, which could lead to sending the wrong messages to your audience and ROI tanking. So read on to understand:
- Exactly what the iOS update entails
- How big the impact has been
- What strategies you should stop doing
- 13 strategies to implement instead
What is the iOS 15 update?
Apple’s iOS 15 update, released on September 20, 2021, provides two more privacy features for users—this time with email. There are two features marketers are concerned with:
- Hide My Email
- Mail Privacy Protection (MPP)
We’ll get into these two features shortly, but first, let’s get a big-picture look at some percentages in terms of who and what the update impacts.
How widespread is the impact of iOS 15 on email?
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Read Full Story: https://www.business2community.com/email-marketing/9-popular-email-marketing-strategies-to-stop-doing-asap-13-to-do-instead-02449371
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