Alexa is shutting down — who is the best data alternative? Similarweb and Alexa on competitive intelligence - Digital Journal

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In online competitive intelligence, Similarweb and Alexa are the most influential companies. Most publishers, marketers, and business leaders have relied on Alexa for years. Similarweb, a start-up competitive intelligence platform, has expanded fast over the last 10 years. It’s giving Alexa a run for its money in traffic data, web rankings, and other metrics. In 2021, Similarweb became the most widely utilized competitive intelligence platform precipitating the shutdown of Alexa.

Competitive research is the backbone of every effective marketing plan. The strategy gives you a good insight into traffic trends and a significant competitive advantage. After knowing how your rivals create traffic, you’ll be able to learn how you can maximize your efforts, gain market share, and stay ahead of the pack to remain at the top of the game.

Competitive research tools use scraping strategies to acquire data. Unfortunately, the methodology of Alexa causes an issue since it doesn’t give the most accurate findings. Similarweb is the only tool that stands out from the crowd in providing statistics based on real user searches and traffic engagements to help you develop a comprehensive, data-driven marketing strategy.

Anonymized behavioural data is the most relevant and trustworthy of Similarweb’s unique data sources. That means that Similarweb is the platform that exposes digital trends, shows what real users are looking for, and shows...

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