With all the noise online about digital marketing, it can be difficult to find out where you should start. As a business owner or manager, your first goal is to grow your company and increase revenue (and of course, make more money). You know what they say: “If you aren’t growing, you’re dying.”
But where do you start? With so many moving parts, marketing can feel daunting. Instead of pulling your hair out trying to keep track of everything yourself, let us help. Here’s a list of services that every business needs to create an effective digital marketing strategy.
SEO for Small Businesses: Why You Are Underoptimized
If you are like most small businesses, you probably don’t have the budget of a large web agency to work with. It can be difficult to afford new services, let alone SEO (search engine optimization). But here’s the kicker: by not focusing on SEO right now, you’re losing revenue.
If your website isn’t optimized for search engines, most of your potential customers will go somewhere else. Consumers do online research before buying, and most of that is done on Google or Bing. If you are not showing up in the top five results, they are gone.
So what do you need to get started? Right now, SEO is all about content. This means blogging on your website regularly, sharing posts on social media, and having consistent calls to action for users. But occasionally, you may need some consulting help from a professional who understands the industry.
Social Media Marketing...
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