Tracey Wallace is a writer turned content marketer turned SEO specialist. She was the head of BigCommerce’s content team and now serves a similar role for MarketerHire, a marketplace for freelancers, which launched in 2019.
In our recent conversation, she addressed the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.
Our entire audio conversation is embedded below. The ensuing transcript is edited for clarity and length.
Eric Bandholz: MarketerHire has grown dramatically.
Tracey Wallace: Yes, we’ve grown an insane amount. I’ve been there for about a year and a half. I was the only full-time marketing staff initially.
MarketerHire is a marketplace for freelance marketers. When I joined, the primary marketing tactic was ads; they are still important for us. But I was brought in to build organic search traffic, which is my background. I’ve done it for several other B2B companies.
We’re trying to grow our marketing team of five employees and seven freelancers. We use freelancers from our network. But we still need in-house talent, so we’re hiring product marketers, copywriters.
Bandholz: Everyone is looking for marketing help now.
Wallace: Right. So many people have quit their jobs. In August, the number of people in the U.S. who quit their jobs was the highest in 20 years.
It’s scary for business owners. Larger companies can throw more money, more benefits. But it’s expensive for the small guys. We recently...
Read Full Story: https://www.practicalecommerce.com/marketerhire-exec-on-freelancers-content-seo
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