SEO Keyword Research – 10 Mistakes to Avoid - Business 2 Community

Keyword research is important to SEO and many types of marketing campaigns. So, before you launch a marketing campaign, spend time on researching topics for your content. If you aren’t doing that, you are missing out on data that can make or break your campaign. Doing keyword research seems easy, but to do it right means you need to avoid these mistakes.

What is keyword research?

Keyword research is a process where you identify the best keywords for your business and marketing campaign. It is how you learn what terms to target and how to structure content. This process should be done each time you need to create new content. Keyword research can identify topics that will guide your content strategy.

What are the benefits of keyword research?

Keyword research helps you understand your audience and the questions they are asking. It provides direction on the type of content you should be producing. Create content that answers those questions so you can attract that audience. This level of understanding helps you:

• Eliminate phrases that have no search volume. Note I didn’t say low. Depending on your business, a search phrase with 10 monthly searches could be valuable to you. But you shouldn’t waste time trying to rank for something that no one is looking for.
• Analyze the competition for a particular keyword phrase. You may have content that satisfies a popular search, but it may be hard to get top ranking because the competition is too strong. Knowing how many people are...

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