Editor’s note: This article was submitted by Nate Houchin, content marketing manager for Fox Pest Control.
Pest control is hard work, both on the front lines, and behind the scenes. Every successful pest ontrol company has a website, but only a few have totally optimized websites. Here’s what you can do to boost your SEO so that your website starts showing up on the first page in Google, and boost your customer count because of it.
SEO 101
SEO is an internet term that’s become more mainstream over the last decade, and is a key building block to any successful website. In case this is a new term to you, SEO stands for Search Engine Optimization, which is defined by google as “the process of making your website better for search engines”. Google has parameters and guidelines to help your website rank, and although it isn’t an exact science, there are some key components that will help your website rank well. When it comes to SEO strategy, there are two common approaches, called black hat and white hat. Black hat refers to a strategy of looking for and exploiting loopholes in the google algorithm, while white hat refers to following google guidelines to increase rankings on search engine results pages (SERP). Today, we’ll be looking at the white hat strategy, because it uses useful and high quality content to get results.
Satisfy user intent
As a search engine, Google's top priority is to satisfy user intent, that is to say if someone searches for “best pest control near me...
Read Full Story: https://www.pctonline.com/article/simple-steps-optimizing-website/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
