Facebook likely to grow members as well as revenues in 2022.
Social media platforms likely to update privacy policies and tweak algorithms.
Use of non-fungible tokens (NFTs) to increase in 2022.
According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present.
It was the year that premature hopes for herd immunity, an end to pandemic lockdowns, and a return to normality were dashed – at least for now. But aside from the Great Social Media Resignation, during which burnt-out Gen Z workers quit their jobs on TikTok and Instagram, the rise of non-fungible tokens (NFTs), and the introduction of the metaverse, the world’s space-going billionaires were as wealthy and productive in business and technology as ever.
While it’s hard to make accurate predictions in the unpredictable environment we’ve been experiencing over the last two years, the year ahead will bring many surprises.
Here are six digital trends that will influence life in 2022.
1. Social media with more privacy, algorithm and quality tweaks
Platforms will concentrate on privacy and content quality in feeds. Despite recent public criticism, Facebook is likely to grow members as well as revenues.
With an eye on privacy and content quality, all major social media platforms will likely have updated their privacy policies and tweaked their algorithms by the end of 2022. Due to the demand for...
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