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The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines.
There are several different elements and aspects that you can focus on. Ideally, you’ll have a comprehensive on-page SEO strategy that encompasses the best practices and innovative optimizations that will drive long-term success.
But if you’re challenged by time, budget, or other limiting factors, you may need to prioritize your efforts and demonstrate quick wins to justify further investment.
In this column, you’ll find tips on which on-page SEO elements to start tweaking for better rankings, and context to help you understand why you’re making these changes in the first place.
What Are The Top Elements Of On-Page SEO?
There are two primary types of on-page SEO elements:
Content
Your content elements include your website’s written, visual, and video content.
The content you write and the content you embed into your website should focus on providing value for your audience.
If your content doesn’t have a clear focus, you’re missing out on a huge opportunity to provide your audience with the information they need.
Your content needs to be making good use of your keyword research, too.
If you’re not focusing on...
Read Full Story: https://www.searchenginejournal.com/on-page-seo-underperforming/424184/
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