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When people talk about keyword stemming as a ranking factor, they’re referring to Google’s ability to recognize different variations of the same word.
Since Google can understand when a user enters a query with the word [monetize], it makes sense to include results with the words [monetization], [monetized], and [monetizing].
In the context of SEO, the act of keyword stemming involves modifying the use of key terms with different prefixes and suffixes.
Keyword stemming is said to be beneficial for search rankings.
Let’s investigate those claims and provide clarity around keyword stemming and its relation to SEO.
The Claim: Keyword Stemming Is A Ranking Factor
The claims around keyword stemming suggest that using variations of key terms can help a page rank for more queries.
“Stemming” means appending different prefixes and suffixes to the same term. The root word doesn’t change; it’s only the beginning or end of the word that varies.
In the previous section, we went over an example of how to stem the word “monetize” with different suffixes.
As an example of modifying a term with different prefixes, let’s take the word “hydrate.” Say an article is being written about hydration; there’s an opportunity to stem this term with “dehydrate” and “rehydrate.”
In this example, instead of ranking primarily...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/keyword-stemming/
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