When you’re looking to pick up traffic, it can be hard to decide on the most effective method for your site. Your target demographic is out there, and you just need to find the most efficient way to reach them.
When it comes to picking between Google Ads and SEO, it’s important that you know the difference, and which one might better suit your interests. Google Ads, for example, could be seen as a more instant result, while SEO is a slower, yet longer-lasting method. Overall, both are helpful for diverting traffic to your site, it’s just a matter of your needs.
Google Ads
Directing people to your site is all about creating more opportunities for people to find it, and one way to do that is with Google Ads. When you pay for Google Ads, you’re paying per click, and you’re paying to have a visual advertisement displayed based on the users’ internet footprint. If you’ve ever been browsing certain sites or social media sites and have seen advertisements relevant to products that you have shown interest in, then you should be familiar with how it works.
Your advertisement is shown to someone who has shown interest in the product or service you’re selling, and you pay Google when a user clicks on it. This way you’re not paying to market to a broad amount of people, and you only pay when the advertisement works.
The obvious downside to this is that people often ignore advertisements, or don’t see them due to services like ad blockers, which are becoming increasingly popular....
Read Full Story: https://www.influencive.com/should-i-pick-google-ads-or-seo/
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