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Serious question: Are internal links a ranking factor?
Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone rather than the true source, the search engines.
Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction.
In an effort to set the record straight, I’ve tapped our resources to fact-check whether internal links are a confirmed ranking factor. Drumroll, please: You’ll find the truth about internal links ahead.
The Claim: Internal Links Are A Ranking Factor
An internal link is a hyperlink from a page on a domain to another page on the same domain. Internal links help people navigate websites and create a site architecture for hierarchy.
Okay, but what about the more nitty-gritty questions, like:
- Does the total number of internal links pointing to a page matter?
- Does the quality of those internal links pointing to the page have a strong effect?
- What about the anchor text of those internal links – is that another relevancy signal? Does longer anchor text add more value?
- Is there such a thing as too many internal links on a page?
The Evidence for Internal Links as a Ranking Factor
Since there are tons of internal link...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/internal-links-guide/
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