Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
M&A&A&A&A
Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.
On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup Context, its fourth deal in a calendar year (not to mention its recent IPO). [AdExchanger has the story.]
One day later, Smartly.io, a European Facebook and social advertising company, dropped $100 million on Ad-Lib.io, a London-based Google advertising specialist, The Wall Street Journal reports.
And Magnite acqui-hired the cryptographic audience data startup Nth Party. Terms of the deal were not disclosed, although Magnite said that Nth Party’s five “seasoned” engineers will be joining the team.
Oh, and also on Wednesday, the CDP BlueConic sold a majority stake (although the specific sum was undisclosed) to Vista Equity Partners, a top ad tech investment firm.
This torrid pace won’t continue. Deals close in December and are held for January, so there are always a flurry of early announcements. But it’s an optimistic sign for ad tech that the steady drumbeat of exits and acquisitions will likely continue – and that important strategics and investors still hold plenty of dry powder.
Google Always Wins
TikTok usurped Google as the most-trafficked web domain in 2021.
But does Google care? Nope.
Google helped TikTok take its...
Read Full Story: https://www.adexchanger.com/ad-exchange-news/thursday-06012022/
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