Google has launched a “Shops” section in the mobile search results, a company spokesperson has confirmed to Search Engine Land. The Shops section shows three retailers (but can be expanded to show up to ten) based on their organic search rankings and is available on mobile devices for select shopping-related queries in the U.S.
Tip of the hat to Khushal Bherwani for bringing this to our attention.
Google’s statement. “We recently launched Shops, a new module available on mobile devices for select US-English shopping-related queries,” a Google spokesperson told Search Engine Land, “We launched this to help present more seller options to users on Search. This feature currently shows 3 shops and users can then expand to see up to 10 merchants depending on availability. The selection of results shown and their order are based on organic search ranking.”
Another milestone for Google’s organic shopping efforts. Over the last two years, Google has expanded its shopping-related results from being a paid product to also offering plenty of visibility opportunities organically, beginning with the introduction of free product listings in April 2020.
The company has also introduced a “deals” section in the search results and launched Shopping integrations for Shopify, WooCommerce and GoDaddy, among other e-commerce platforms.
Why we care. The Shops section is another area in the search results where retailers might potentially appear, which can increase awareness for their brands and...
Read Full Story: https://searchengineland.com/google-launches-shops-section-in-mobile-search-results-378256
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