The logistics industry is the backbone of any economy. It is one of the crucial industries that takes a country and its people forward.
The logistics industry is the backbone of any economy. It is one of the crucial industries that takes a country and its people forward. A country like India has been actively and aggressively pushing to encourage national and regional players in the logistics industry to grow over the last decade.
In the advent of growth in the logistics sector, businesses have used several traditional as well as new marketing strategies over the years. We see so many logistics companies now take digital marketing super seriously.
Digital marketing is indispensable in your business strategy. Most businesses have accepted this fact and courtesy the pandemic, have sped up their own digital transformation in recent times. Here are some key digital marketing activities that a logistics company should keep in mind to grow their business in 2022:
1. A genuine and updated website is key
No matter what stage your business is in, having a thoroughly optimized website that explains in depth what you do and how you do it, is a must. Work on the page speed of your key pages and have a score of at least 70/100 in Google PageSpeed Insights, on both desktop & mobile. Maintain the same NAP information (name, address, phone number) on the website as present across other business listing sites you may have listed your business in. Have a CRM in place to ensure that you...
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