See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you ask them to or not.
Even negative reviews can have a positive effect if they are resolved promptly and in a positive way. Perhaps the worst thing a business can do is not respond to a review to show the customer you are listening.
And in addition to the impact they have on conversion, reviews are a local ranking factor that can either bolster or hinder your rankings, depending on a number of factors.
Let’s learn more about how local reviews impact your Map Pack and local organic search rankings.
The Benefits Of Customer Reviews
Customer reviews are a powerful indicator of the standing a local business maintains within its community. After all, who better to advise Google of the worth of a business than its customers?
The events of the past two years have pushed more and more consumers online. They will no doubt continue to look to their peers for insights on which businesses to purchase from or work with in the future.
In fact, a local consumer review study from BrightLocal released in December 2020 found that 87% of consumers read online reviews for local businesses in 2020 – that’s up from 81% in 2019....
Read Full Story: https://www.searchenginejournal.com/google-reviews-impact-rankings/429783/
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