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You can’t throw a stone in SEO without hitting a link builder.
Since Google’s earliest days, links are – and have always been – an integral part of search optimization.
But what about outbound links?
These are the links in your content (the source) that point to a different website (the target).
But are outbound links actually a ranking factor?
The Claim: Outbound Links As A Ranking Factor
Google sees links from one site to another as a sort of endorsement.
When one site cites another via a link, there’s a fairly good possibility that they’re doing so because they believe the content they’re linking to is reputable, authoritative, and trustworthy.
Is that always the case? No.
As long as there have been search engines and links, marketers have been trying to find ways to manipulate Google’s perception of what a link actually means.
We know that when a site links to you, it can help improve your search rankings.
But what about when you link to another website – can that help your site rank higher, too?
The SEO industry has never entirely come to a consensus on whether outbound links are a direct ranking factor in Google’s algorithm.
Many believe outbound links aren’t a ranking factor at all and have no SEO benefit to the linking party (the source).
However, some believe that who you link to is a...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/outbound-links/
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