Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving...
Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
Search engines use bots to crawl pages on the web and collect information about those pages. Type a question or phrase into Google, and you’ll see dozens of pages related to that search query. If your website shows up on the first page, you are far more likely to get traffic to your site. This is especially important if you are attempting to be noticed in a saturated market.
There are notable trends in SEO that have an effect on nearly every industry. Some of them are:
- Local SEO
- Featured snippets
- Core web vitals
- Google BERT model
- Testing and improving user experience
- Mobile-friendly websites
Trends in SEO to Watch
What do these terms mean? We’ll briefly touch on each general category below.
Local SEO
More and more people are using Google to find businesses near them. For example, users may search for “shoe store near me,” which will return shoe stores in their city or state. Google allows users to search for businesses in their locale with ease. Using keywords on your website for your city, state, and county...
Read Full Story: https://www.entrepreneur.com/article/412854
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