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Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services.
Each link should lead your audience to the next relevant piece of content they need to continue their information gathering and/or customer journey.
Links are the lifeblood of the web, connecting each piece of content to the next. Search engines use both internal and external links to determine, in part, which pages are most authoritative on any given subject.
As such, both internal and external links play an important role in SEO.
Why Are Internal Links Important?
Internal links are used by Google and other search engines to better understand the structure of a website.
They enable site owners to let their visitors and the search engines know which pages are most important.
For example, the top-level sections in a website’s navigation (e.g., Products, Services, About Us, Resources) tell the search engines what the site owner believes to be the most important content.
Search engine spiders crawl the various links within a site to determine its structure, and those pages closer to the top of the hierarchy are naturally considered more important.
After all, you wouldn’t want to bury your most important content several layers deep within your website...
Read Full Story: https://www.searchenginejournal.com/on-page-seo/internal-external-links-ctr/
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