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In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web.
Local citations might appear in directories, on social networking or review sites, in apps, and on all kinds of other websites.
Clearly, these are an important part of a searcher’s experience; NAP info is how a local consumer will find their way to your store or give you a call.
But do citations help you rank higher in Google Search results?
The Claim: Local Citations As A Ranking Factor
Some citations allow only for the location’s name, address, and phone number.
However, you may be able to add a website link, business description, photos, and more, depending on the directory or platform.
The idea here is that each of these optimizations will help you rank higher in local search results:
- Having your NAP info appear on more external sites.
- Ensuring the accuracy of your citations.
- Optimizing each one by adding as much supporting detail as the fields on that site allow.
WhiteSpark’s industry survey on local ranking factors provides a good framework that illustrates the variety of considerations in play when we talk about local citation signals. Citations are evaluated based on:
- Consistency.
- Quality/authority.
- Quantity.
- Enhancement/completeness.
The Evidence...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/local-citations/
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