4 digital marketing moves every business can (and should) make in 2022 | Venture - Daily Hive

In an increasingly online world, there’s no arguing that digital marketing is important — no matter the scale of your business.

But even though we know that digital marketing is important, it’s difficult to understand how to implement successful tactics. With constantly changing algorithms and the various factors of search engine optimization (SEO), social media, content marketing, website design and development — there are so many necessary components that make for a lot to stay on top of.

So we spoke with expert Matthew Goulart — the founder of the award-winning digital marketing agency Ignite Digital — to learn some tips and tricks on what companies could do to better their digital marketing strategies.

Start by sourcing out the problem

The man behind the solutions, Goulart, says it’s all about SEO. “Search engine optimization is the largest playground in the schoolyard of marketing. If you aren’t playing in the Google search sandbox, your business is likely suffering.”

So to start by tackling the tip of the search engine iceberg, Ignite Digital offers a complimentary competitive analysis to provide valuable insight on how well a business is doing compared to its competitors. This gives the client, as well as Ignite Digital, valuable, free information. “If we can’t help an organization increase their SEO, we won’t onboard them as a client,” says Goulart. There’s a level of trust right off the bat.

It’s also this free, no-risk custom quote that has helped Ignite Digital...

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