Running a retail business is all about getting customers through the door. You need to do what you can to get more eyes on your brand and encourage people to make purchases. And the same applies whether you own a physical store or an e-commerce website, although the strategies involved may be different.
In order to drive sales on your retail website and get customers coming back for more, you need to first increase traffic to your site. And not just any traffic either.
You could get a million visitors to your site in one day, but if not one of them makes a single purchase then your efforts have been for nothing.
You need to attract the kind of visitors who are in your target market, are engaged with your brand and ready to make a purchase. This will increase your conversion rate and have a positive impact on your profits.
But how do you get these people to visit your site in the first place? There are several techniques for doing so, but one of the most effective is search engine optimisation.
Search engine optimisation, or SEO, is the process of making your website more likely to appear in the results when someone types a query into their search engine.
Let’s say you run a retail website for children’s clothes. If someone types “trousers for boys'' into Google, you want to be the site that appears at the top of the listings.
Search engines like Google use complex algorithms to determine which sites are the most relevant to a particular query, and therefore displayed at...
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