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Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it.
Mueller discusses this topic when addressing a question submitted to the Google Search Central SEO office-hours hangout recorded on January 14.
The question asks how automated the process of understanding synonyms is, and if humans are involved in helping Google understand which words are related.
Further, the person who submitted the question notes that generic keywords sometimes bring up knowledge panels for major brands.
They give the example of “moving trucks” bringing up search results for the Budget truck rental company.
Mueller touches on each of these concerns in his response, which you can read below.
Google’s Understanding Of Synonyms Is All Automated
Google’s system of understanding synonyms is fully automated, Mueller confirms.
There are no humans manually writing code to teach Google’s algorithms which words mean the same thing as other words.
“As far as I know, the whole synonyms system is completely automated. It’s not something where someone is manually working on a spreadsheet of synonyms and saying, ‘well this is the same as this,’ because that would never really work out.
We see something along the lines of 10-15% of queries completely new every day....
Read Full Story: https://www.searchenginejournal.com/how-does-google-search-use-synonyms/433700/
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