“SEO, SEM, ROI, ROAS, CTR, CRO…” These are just some of the acronyms one must understand if they are to implement a successful digital marketing strategy.
One could get a basic understanding of this from spending 100’s of hours crawling through books, reading blogs, doing online courses, mastering Google & Facebook algorithms, becoming an analytical genius & copywriting word wizard.
This is on top of the crushing workload that most business owners already face.
How are business owners expected to add a university-equivalent level of education & decades of industry experience in another field to their normal workload, when they struggle to even take a day off work?
Learning how to buy media, the intricacies of ‘on-page SEO’, how to write ad copy or how to build backlinks, optimize paid ads campaigns, increase conversion etc…
It’s just not possible. So rather than learn how to run their own digital marketing strategies, many just ignore it.
And with the world becoming increasingly focused on digital year-on-year, no one can say in good faith that the answer to this problem is to ‘ignore it’.
The only answer lies in partnering with a trusted organization that lives, breathes, and sleeps digital marketing.
Mash Media is one of these organizations.
Founded by marketing expert Sharney Ryan, who has a degree in Marketing from Curtin University and in Business Management from Harvard Business School as well as over 20 years of industry experience.
Mash Media, is a...
Read Full Story: https://www.digitaljournal.com/pr/mash-media-the-agency-doing-digital-marketing-right
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